Building a website to connect with your local area customers and convert leads? A website is a vital consideration for any business today, including pest control companies. However, you cannot afford a misstep here. Correctly done, that website can be a powerful tool that helps you build your company’s success. Improperly done, and you might as well not bother. Let’s discuss some of the pest control website design best practices you need to know.
1. Logo Placement: Your company’s logo is part of your brand identity, and it should be immediately identifiable. It’s presence on your website is a badge of authority – it instantly communicates with your audience. Make sure that your logo is present and highly visible. Industry best practice is to place it at the top left of the page.
2. Horizontal Navigation: You need to provide your website visitors with a way to get around the site. While both vertical and horizonal navigation bars are used, horizontal controls located in the page header are generally considered standard and are more visible to new website visitors.
3. Clear CTA Buttons: Your visitors need to know how to use your website, and that’s best done via call to action (CTA) buttons. You’ve seen them – click here, enroll now, signup now, that sort of thing. CTA buttons tell your visitors what you want them to do and encourage action (like signing up for your opt-in offer).
4. A Positive User Experience: Make sure that you design your site to deliver the optimum user experience. This is increasingly a focus of Google when ranking sites, and it also helps ensure that your visitors hang out for longer periods. What makes a good user experience? Fast load times, easy to use navigation, clear directions for use, rich content – these are just a few of the considerations.
5. Responsive Design: Finally, make sure that your website is responsive. That is, it will automatically resize and rearrange content to suite the size of the screen that your visitors are using to view your website. This is part of Google’s mobile first initiative, and is a “make or break” consideration for your business.
These are just some of the pest control web design best practices. If you’re not sure your site is up to par, we can help. Get in touch with Best Pest Marketing at 866-319-2055.
